An effective senior care marketing strategy takes into account the uptick in searches for services that occur whenever families get together—especially during both summer and winter holidays. Learn tips here to make sure your agency is found by those in need of in-home care services.
You may be aware that home care inquiries surge following the winter holidays, but what you may not realize is that any time families get together, they have the opportunity to “see for themselves” how their older relatives are doing; and often pick up on red flags that wouldn’t have otherwise been noticed.
With summertime approaching, family picnics, graduations, holidays and traveling can result in a spike in online searches for solutions to concerns discovered. How can you ensure your home care marketing efforts are effective enough to lead those in need of your services to your website? Here are just a few suggestions from the senior care marketing experts at MOST:
- Ensure that your agency’s website is utilizing a solid SEO strategy so you’re easily found in online searches.
- Post helpful resources on your website that answer common questions consumers have about aging, home care, and chronic conditions such as Alzheimer’s, Parkinson’s, diabetes, osteoarthritis, etc.
- Create blog posts addressing the issue of noticing signs that Mom or Dad may need extra assistance at home to stay safe, such as: After a Recent Visit, Does Mom Seem to Need Help at Home?or Top Red Flags that Point to the Need for Help at Home.
- Be sure that your referral sources have plenty of your brochures and business cards on hand.
The most effective way to ensure your home care agency is found online is by implementing a strategy for senior care marketing focused on search engine optimization and implemented by experts in the home care industry—just one in a plethora of options home care agency owners can choose from when utilizing the MOST program. Contact the MOST team to learn more about how we can help make your home care agency the top choice for those in need of in-home senior care! Call us at 800.370.6580, x3, or complete our simple online contact form to get started.