As the Greek philosopher Heraclitus said, “Change is the only constant in life.” Little did he know then that this would apply to our world of modern technology today. And although not everyone is sold on the idea of embracing technology, we can all agree that there are certain scenarios when it’s incredibly beneficial – including aging in place at home.
Laurie Orlov, founder of Aging in Place Technology Watch, helps businesses and consumers identify opportunities to utilize technology to benefit older adults. She points out the emerging trend in the tech industry to create solutions for aging in place safely and to help seniors stay in closer contact with family, friends and those who care for them.
In your senior care marketing efforts, be sure to help families understand how these three ways of pairing senior care with technology that can help seniors age at home:
- Alarm systems. An alarm system in the home will notify emergency personnel in the event of a fire or other dire situation. Likewise, a personal emergency pendant can be worn to allow immediate contact to a professional call center if the senior is alone and help is needed.
- Internet access. Although it’s hard to imagine life without high-speed internet, many older adults are still not connected, and are missing out on opportunities for continued learning, socialization, entertainment, and so much more.
- Home sensors. Placing sensors around the home to help monitor an older person’s activities provides family members with peace of mind in knowing their loved one is safe and well.
The opportunities to pair technology with care at home for seniors are truly limitless, and sharing this information with families in your marketing for home health care, and how your agency can help implement technology, is crucial to stay ahead of the competition.
Let the team in marketing for home health care at MOST help with professionally branded marketing materials that stand out and get noticed! Contact us online or call us at 800.370.6580, x3 to learn more.
