As a home care agency owner, you’re no doubt thankful for your clients, referral partners, and employees. But how often do you express your gratitude? It’s more important than you may realize.
According to the 2016 Home Care Benchmarking report, past and current clients and their loved ones are the number one referral source for home care agencies, resulting in 24.4% of median revenue in 2015. And of course, happy clients are more likely to give your agency a good online review or word-of-mouth recommendation.
The best way to increase satisfaction for both your clients and employees is to show them your appreciation all year long, such as though:
- Client Love Email Campaigns. Email campaigns can be used to show clients and referrals that you care and appreciate their business – not just to promote your services. Create email campaigns to welcome new clients, celebrate the anniversary of when they began service with you, and offer discounts or gift cards for birthdays or as another way to thank them.
- Employee Love Email Campaigns. Email love campaigns are also great to show employees how much you appreciate their hard work and dedication. Celebrate birthdays and work anniversaries with emails that include a gift card code for a local coffee shop or day spa.
- Printed Thank-You Cards & Gifts. The thank-you card is tried and true and never goes out of style. Include a small gift if you’d like, and consider sending it off-season; sending something for Valentine’s Day instead of during the Christmas rush will help your card and gift stand out.
The home care marketing experts at MOST can provide your agency with beautifully designed, branded thank-you materials. Contact us to view some samples and to learn how we can effortlessly help your agency to shine with ongoing professional home care marketing assistance!
