One of the first things we want to know when talking to an agency owner looking to improve their home healthcare marketing is the story of why they decided to enter the home care arena. And oftentimes, the owner then shares a story about a family member he or she provided care for, or a horror story experienced with a low quality home care provider or nursing home, or about a passion to help older adults age where they’re most comfortable – at home.
With the MOST program, we focus all of our energy on helping the aging care industry market more effectively because we’re also aware of the great need for professional home care services. Home healthcare marketing is very different from other types of marketing; it’s a service that people don’t even think about until there is a need, and it is often an emotionally driven service requiring a great deal of trust.
To convince your target audience that your agency is the right choice, you need to make a connection with them by offering the educational resources they need and the expertise they expect.
In your search for a home care marketing partner, it’s likely you’re also seeking solutions and expertise. We are not just marketers for your audience; we are your audience, giving us the unique understanding of and sensitivity to the materials we create and the services we provide. Our staff members have loved ones struggling with dementia, diabetes, Alzheimer’s and Parkinson’s disease, who are reluctant to accept care when they need it most, and have overburdened family members in need of respite care.
We use the experiences in our day-to-day lives to direct the home care marketing pieces we create for our clients, providing the information referral sources seek. Examples include our Going Home from the Hospital booklet, which was created after a needless hospital readmission experience, and our Medication Management chart that was developed as a result of an employee struggling to manage her parent’s medications.