How to Differentiate Your Agency & Attract Adult Children
Your potential clients are likely facing or are already in the thick of serving as a family caregiver. And while many family caregivers realize they need help, they’re overwhelmed by a sense of guilt when considering hiring someone else to care for their loved one. The MOST team at the top marketing home care business, corecubed, shares the following ideas to help you better market to this group and turn them into advocates for your home care agency:
- Address the tough questions: “Why do I feel guilty about not being able to provide care for Mom myself?” Communicating effectively that caregivers need to take care of themselves too and that your agency can help is a key point to get across. “How do I handle this role reversal with my elderly parents?” Having educational materials on hand to provide to those seeking answers, such as the wealth of materials available through the MOST program, makes the journey a bit easier and helps your agency to stand out from the crowd.
- Provide simple solutions: Family caregivers are already under an incredible amount of stress; the last thing they need is a maze of ideas to find their way through. Be sure your services are clear-cut and the solutions you offer will truly solve the caregivers’ problems rather than setting them up with new ones. Again, the MOST program can help with professional, clearly written materials that outline how your services can help their loved one – and themselves, too.
Effectively marketing home care requires more than just providing services – it’s showing potential clients and referral sources why they should choose your agency over another. Partnering with an expert marketing home care business, like the professionals at MOST, gives your agency a leg up over the competition. Contact us online or call us at 800-370-6580, x3 to learn more!
