Ask any busy home care agency owner to describe a typical day, and you’re likely to hear similar stories: Resolving client emergencies. Managing caregiver issues. Trying to stay a step ahead of competitors. With so many critical tasks to keep the agency thriving, who has time to even think about home care blogging?
According to statistics shared by our own Marissa Snook as a guest speaker for Caring.com’s digital marketing academy, blogging is definitely worth a second thought:
- 88.5% of Americans are online. In 2016 alone, that equals 286,942,362 people!
- Health information, including care for seniors, is the highest searched for topic on the Internet.
- Caregivers are most likely to seek out support and information online.
- 29% of people searching for help will leave a site instantly if they can’t find what they’re seeking, and as many as 40% will never return to a site that didn’t offer what they needed.
So here’s the bottom line: if you don’t provide the fresh, relevant content search engines look for, your target audience is being directed to a competitor’s website that is. The best way to make sure your agency is found is through blogging.
The good news is, corecubed’s MOST program offers expert blogging services to home care agencies, with content provided by professional writers who know the industry inside and out, including the search engine optimization tactics that help your agency’s content get found by those in need of your services.
To learn more about our home care blogging or other marketing for home care agencies, call us at 800.370.6580, x3, or fill out our simple online contact form and discover how MOST can help grow your agency!
