Discover the SEO power of a home care blog.
When considering elder care marketing ideas for your agency, a blog should be at the top of your list!
- Gain more clients from your website: Most website text is static and rarely updated. Blogs, on the other hand, keep new content coming in to your site on regular basis, triggering Google to index your website more frequently, which in turn leads more potential clients to your site.
- Build a sense of community around your brand: Blogging not only allows clients and referral sources to get a sense of your company’s personality and expertise, it also lets them comment and engage with your brand in real time, helping to foster a sense of community around your agency.
- Gain clients’ trust and close the sale: If the content of your blogs is valuable to your readers, then they will return to your blog again and again whenever they have an industry-related question, need advice, or are searching for an article to help educate a friend or family member. They’ll also turn to you when they need someone they can trust to provide care for a loved one or a patient or client.
- Enhance your social media efforts: Having a social media presence is a must for marketing home care services today. Blogging gives you a treasure trove of content to share across your social media channels, from Facebook to LinkedIn to Pinterest, helping you reach an even wider audience.