It’s in our nature to do whatever we can to make sure we’re getting the best price for our purchases; but there are certain circumstances when quality takes a front seat over cost: Choosing a wedding venue. Selecting the physician for heart replacement surgery. And most definitely, engaging the services of an in-home care provider […]
Home Care Marketing
Help Families Plan Ahead for Upcoming Care Needs: Top Home Care Marketing Strategies
We know that the vast majority of older adults prefer to age in place at home, but it’s often something they and their loved ones don’t consider until the need for care is upon them. Be sure to include a focus on the importance of planning ahead when implementing homecare marketing strategies. Steven H. Landers, […]
Emphasize the Benefits of Technology in Your Senior Care Marketing
As the Greek philosopher Heraclitus said, “Change is the only constant in life.” Little did he know then that this would apply to our world of modern technology today. And although not everyone is sold on the idea of embracing technology, we can all agree that there are certain scenarios when it’s incredibly beneficial – […]
Home Care Marketing Tip: Emphasize Senior Socialization
For many seniors, social isolation is, sadly, an everyday reality. It’s linked to serious health issues, such as cognitive decline, cardiovascular disease, stroke, re-hospitalization, depression, and an elevated risk of suicide. So what can your home care agency do to market home health care services and let consumers know that you offer a solution for […]
How to Market Home Health Care Services Through Nurture Campaigns
In the hectic and busy pace of running your home health care agency, are you finding it hard to show some love to your potential clients and referral sources? While not a simple task by any means when so many other needs are pressing for your attention, it is, of course, vitally important. And there’s […]