As we discussed in our previous blog post, word-of-mouth referrals are increasingly incorporating online reviews into their decision-making process. As a result, it’s important to make sure your home health marketing ideas include an assessment of your agency’s online presence. Checking through these six areas is a great place to start. Your Website: Is your […]
Home Care Marketing Strategies: Word-of-Mouth Referrals and Your Online Reputation
Not that long ago, a recommendation from a medical professional, social worker, discharge planner, or friend was enough for consumers. Since these recommendations were provided by people who were trusted, their endorsement of a company offered all the assurance needed that their services would be exceptional. Although word-of-mouth referrals are still important, more and more […]
Home Health Marketing Ideas: The Facebook Pixel
One of the top home health marketing ideas we’re recommending now is the use of a Facebook pixel to boost social media marketing efforts. The Facebook pixel is a piece of code that is placed on your agency’s website, which collects data to help you better understand the actions your website visitors are taking take […]
Home Care Marketing Tools: Ensuring HIPAA Compliance
Those who have been in the home care industry are well aware of HIPAA – the Health Insurance Portability and Accountability Act of 1996 – which sets national standards for protecting patients and their private health information. What you may not realize is that HIPAA also applies to home care marketing. The HIPAA Privacy Rule […]
Home Care SEO: Three Little SEO Tips & The Big Bad Google Wolf
The lessons we learn as children through fables and nursery rhymes can still teach us a thing or two today. Take the story of the Three Little Pigs and the Big Bad Wolf, for instance. It may seem like a leap at first to compare the story of three little porkers trying to protect themselves, […]