Hopefully, as a home care agency owner, you realize that your agency’s website is your greatest tool to increase home care referrals, and should be the core foundation of your marketing strategy. And, combining traditional senior care marketing techniques with interactive capabilities on your agency’s website allows you to more effectively attract those seeking home […]
How to Best Say, “Thank You!” to Home Care Clients, Caregivers & Referral Partners
As a home care agency owner, you’re no doubt thankful for your clients, referral partners, and employees. But how often do you express your gratitude? It’s more important than you may realize for improving client satisfaction and employee satisfaction. According to the 2016 Home Care Benchmarking report, past and current clients and their loved ones […]
Home Care Marketing Tip: Help Family Caregivers Find Time to Socialize
Your target audience for home care marketing– adult children of seniors in need of home care services – is likely incredibly overwhelmed with not only the needs of their aging parents, but those of their children, career, and home; leaving little time for socialization. Yet maintaining social ties is crucial for all of us. Research has […]
Is Your Use of Home Care Industry Jargon Confusing Potential Clients?
Have you ever struggled to communicate with someone from a different culture, ending up simply nodding and smiling politely? Cultural differences can create insurmountable barriers to communication, and those same differences can be found between those marketing for home health care services and those in need of home health care services. Take, for example, the […]
Are You Nurturing Home Care Sales Relationships the Wrong Way?
If you’re involved in home care sales, you’ve likely heard a lot about how to get past the gatekeeper, how to perfect your elevator sales pitch, and how to share the benefits of partnering with your home care agency. But in home care sales, there’s often a great divide between fostering a strong relationship with […]