The Internet: It’s not just for the young! According to a recent Pew Research Center study, a “clear majority” of seniors are now online. When they, and their adult children, have a need for in-home care services, will they find your agency’s home care website? If you’re not sure, check through this list to see how senior friendly […]
How to Market the Services No One Wants to Admit They Need: Home Care
Selling home care services is far different from selling, say, a new car. Who doesn’t get excited about the prospect of sinking into the driver’s seat of a brand new car for the first time, reveling in that wonderful new car smell, testing out all the cool new gadgets, and marveling at the odometer that […]
Getting Your Foot in the Door: How to Sell to the Home Care Market
You know your in-home care agency is the best in the area – your caregivers are fully trained, experienced, background checked and compassionate. You hear from clients and their families all the time how grateful they are for your services. You can fill a last-minute, emergency home care need in a heartbeat. So, why is it so hard to […]
