Home care agencies have long focused on print and direct mail as a means to generate new business; and although these traditional strategies are still worthwhile, marketing efforts today need to include techniques to improve how they’re found online, such as through senior care SEO (search engine optimization) and PPC (pay-per-click). Determining when and how […]
The Senior Care Marketing Trends You Need to Be Watching
Digital marketing isn’t merely a trend these days; it’s a necessity to ensure your business is reaching your target audience. Keep an eye on these additional elder care marketing trends to ensure your agency isn’t falling behind the competition, and get help from the home care marketing specialists at MOST.
Help Both Family and Professional Caregivers Share Common Care Goals
Gary Barg knows firsthand the ins and outs of life as a family caregiver, having watched his mother serve in that role. He witnessed her struggle through the varying challenges, seeing her undergo both physical and mental exhaustion. He compares a family caregiver to a CEO. CEOs can’t do all the work themselves. Instead, they […]
Home Care Marketing Tip: Utilize Industry Changes to Discover New Growth for Your Agency
Paul Kusserow, President and Chief Executive Officer for Amedisys, is well aware of the growing pains and opportunities associated with changes in the aging care industry; specifically, the introduction of patient data grouping models (PDGM), and the influence of technology. Is your agency poised for new growth as a result?
Elder Care Marketing Tips: Attract (and Keep) the Best Clients
Happy clients (and their families) are one of a home care agency’s most important assets. They’re your biggest fans and a great way to share referrals. But what makes potential new clients and family members select your agency over the hundreds of other care options available?